Artist Training – Financing I + II: Business Modelling

DIGITAL BASICS presented by Film University Babelsberg KONRAD WOLF

Creativity is one of the most crucial entrepreneurship skills. A perfect point to start for artists to develop new sustainable business models. In this course we will ideate and iterate on creative media business ideas. We will deal with questions about entrepreneurial personality/team set-up, environment/trends and stakeholders. What are the success factors to run your own self-employment or media company? And what is important to start your own creative business?

In this workshop you will learn about:
DAY 1 - helpful tools to design business models like the persona technique, value proposition and business model canvas & switching perspectives from creator to customer
DAY 2 - important facts and basic conditions about self-employment in Germany e.g. tax regulations/ “Kleinunternehmerregelung”, social security/KSK and other formal questions

We will work mostly with Miro.com. You do not have to sign up an own account, but it would be helpful if you try to get familiar with the tool.

With Jörn Krug:
Jörn Krug is a specialist in business modelling and innovation in film and media. He is Head of the Startup Center at Film University Babelsberg KONRAD WOLF. Jörn Krug supports filmmakers from the first business idea to the transition to the market. He offers advice, guidance, and media-specific startup training as well as coaching. Krug holds a diploma degree in Media Studies. In addition to his job at the university, he also works for the Second German Television as an script adviser for film funding.

The workshop is held in English and is free of charge.
Date: 17 & 24 March 2021, 10 am – 12 pm

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The DAAD project Artist Training DIGITAL BASICS is a qualification program at the UdK Berlin Career College for artists in exile. From August 2020 to December 2021, professional artists will be provided with educational videos about freelancing and self-employment for professionals. Furthermore, in-depth workshops, consulting, practical modules and excursions will be offered. The goals of the advanced training program are networking in the local cultural and creative industries, strategic positioning in the respective art field, and establishment in the Berlin job market.

More information:
Homepage: www.udk-berlin.de/ziw/artisttraining
Email: artisttraining-ziw@udk-berlin.de
Facebook: www.facebook.com/artisttraining.udk.berlin
Vimeo: https://vimeo.com/user129256712
Instagram: @artist.training

The project Artist Training DIGITAL BASICS is offered by the UdK Berlin Career College and is funded by the DAAD and Federal Ministry of Education and Research (BMBF). In cooperation with the Film University Babelsberg KONRAD WOLF, the Global Board at Landesmusik-akademie und Musikland Niedersachsen GmbH, and INTRO of the Ministry of Culture and Media Hamburg.

Lehrende
Jörn Krug